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Nashville, Tennessee, is often considered the capital of country music and is nicknamed “Music City.” But located eighty miles south in the town of Lynchburg is the home of another Tennesse icon, Jack Daniels.
The brand is no stranger to live music, and a recent limited edition No. 7 label marks the whiskey’s connection with live entertainment in celebration of the whiskey’s 155th anniversary.
Designed by a Pentagram team led by Paula Scher, the limited edition Jack Daniels label makes terrific use of typography to communicate Jack Daniels’ ties to enjoying music and adds excellent graphics of guitars and trumpets and other related ephemera like CDs and musical notes. Scher’s signature style shines through but doesn’t stray too far away from the iconic No.7 label black-and-white label. Signature copy such as “Every Drop Made In Lynchburg, Tennesse” and references to No. 7’s awards are retained, including the iconic bottle shape. Very limited stock available. Each box does also come with a box.
Under the Liquor Control Reform Act 1998 it is an offence:
- To supply alcohol to a person under the age of 18 years
(Penalty exceeds $17,000)
- For a person under the age of 18 years to purchase or receive liquor.
(Penalty exceeds $700)
• VIC : WARNING : Under the Liquor Control Reform Act 1998 it is an offence to supply alcohol to a person under the age of 18 years [Penalty exceeds $18,000], for a person under the age of 18 years to purchase or receive liquor [Penalty exceeds $700]
• NSW : It is against the law to sell or supply alcohol to, or to obtain alcohol on behalf of, a person under the age of 18 years
• ACT : WARNING : Liquor ACT 2010: It is an offence to supply alcohol to a person under the age of 18 years. Penalties apply.
• WA : WARNING : Under the Liquor Control Act 1988 it is an offence to sell or supply liquor to a person under the age of 18 years on licensed or regulated premises; or for a person under the age of 18 years to purchase, or attempt to purchase, liquor on licensed or regulated premises.
• SA : WARNING : Liquor Licensing ACT 1997: Liquor must not be sold or supplied to persons under 18. Penalties Apply
• QLD : WARNING : Under the Liquor Act 1992, it is an offence to supply liquor to a person under the age of 18 years.
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