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About is Australia’s largest online retailer.
We pride ourselves on selling the best products at market-smashing prices.

Founded in 2006, was created by the young entrepreneur Ruslan Kogan in his parents’ garage. Beginning with LCD televisions shipped directly from the manufacturer to customers, a revolutionary business model was born; one in which unnecessary costs are bypassed and the savings passed on to customers.

The company has grown over the last few years at an astonishing speed, allowing us to offer more amazing products and reach more customers across the world. We have now delivered millions of products worldwide, and our dedication to the mission has never been stronger.

14 Day Money Back Guarantee

14 Day Money Back Guarantee on Exclusive Brands

Millions of Products Sold

Millions of Products Sold

Market Smashing Prices

Market Smashing Prices

#1 Online retailer in Australia

Australia's Premier Shopping Destination

Customer satisfaction rating

Millions of Satisfied

On-time dispatch

Fast Dispatch of 1000s of Deals

It is the mission to:

Provide products that you want.

The business model is all about you, the customer. That’s why, when you click around our website, you will find and discover all the products that you want and need. is best known for our impressive range of electronics such as TVs, tablets and phones, but we also have an ever-growing range of products in categories such as Home, Kitchen, Fitness, Gardening, Lighting and more.

At prices you can afford. prides itself on offering the products you want at incredible prices. As an independent online store, we are able to go straight to the manufacturers, and bypass the agents, importers, wholesalers, distributors and retailers that are usually part of the retail process. By cutting out these expensive middlemen, we can pass the savings on to you, where they belong!

With a safe returns policy.

At, we stand behind our products. That’s why we offer refunds on our Exclusive Brand products up to 14 days after you receive your item. We want you to love your product, so if you want to return it, that’s fine by us. See our full Returns Policy here.

And daily deals for loyal subscribers.

We do everything we can to look after our subscribers. Each day we send all our best deals and discounts to the members of the community. This means you can be the first to find out about price drops, daily deals and competitions. It’s all part of our mission to provide the best products for the most affordable prices.

“Kogan is the most recognisable face of the online retailing revolution in Australia.”

Inside Retail Magazine

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