About Kogan.com

Kogan.com is Australia’s largest online retailer.
We pride ourselves on selling the best products for the lowest prices.

Founded in 2006, Kogan.com was created by the young entrepreneur Ruslan Kogan in his parents’ garage. Beginning with LCD televisions shipped directly from the manufacturer to customers, a revolutionary business model was born; one in which unnecessary costs are bypassed and the savings passed on to customers.

The company has grown over the last few years at an astonishing speed, allowing us to offer more amazing products and reach more customers across the world. We have now delivered over 3,000,000 products worldwide, and our dedication to the Kogan.com mission has never been stronger.

14 Day Money Back Guarantee


Day Money Back Guarantee

3 million+ Products sold

3 million+

Products sold

Operating in 15 countries


Operating in 15 countries

#1 Online retailer in Australia


Online retailer in Australia

Customer satisfaction rating


Customer satisfaction rating

On-time dispatch


On-time dispatch

It is the Kogan.com mission to:

Provide products that you want.

The Kogan.com business model is all about you, the customer. That’s why, when you click around our website, you will find and discover all the products that you want and need. Kogan.com is best known for our impressive range of electronics such as TVs, tablets and phones, but we also have an ever-growing range of products in categories such as Home, Kitchen, Fitness, Gardening, Lighting and more.

At prices you can afford.

Kogan.com prides itself on offering the products you want, for the best prices. As an independent online store, we are able to go straight to the manufacturers, and bypass the agents, importers, wholesalers, distributors and retailers that are usually part of the retail process. By cutting out these expensive middlemen, we can pass the savings on to you, where they belong!

With a safe returns policy.

At Kogan.com, we stand behind the products we sell. That’s why we offer refunds up to 14 days after you receive your item. We want you to love your product, so if you want to return it, that’s fine by us.

And daily deals for loyal subscribers.

We do everything we can to look after our subscribers. Each day we send all our best deals and discounts to the members of the Kogan.com community. This means you can be the first to find out about price drops, daily deals and competitions. It’s all part of our mission to provide the best products for the most affordable prices.

“Kogan is the most recognisable face of the online retailing revolution in Australia.”

Inside Retail Magazine