Apple iPhone 16 (256GB,Pink)

The Apple iPhone 16 utilises iOS 18 and Apple Intelligence, a personal assistant that simplifies writing, self-expression and task management. Its advanced privacy features ensure that your data remains secure and inaccessible.

• 6.1” Super Retina XDR OLED display
• 48MP fusion camera, 12MP telephoto camera, 12MP ultra-wide camera and 12MP front camera
• 8GB RAM and 256GB internal storage
• A18 Bionic chip, 6-core processor
• iOS 18 Operating System

Durable display excellence

The Apple iPhone 16 features a 6.1″ Super Retina XDR OLED display with a sharp 2556 × 1179 resolution at 460ppi and a 60Hz refresh rate, delivering up to 2000nits of brightness. Its aerospace-grade aluminium body and colour-infused glass back offer both durability and style, while the latest Ceramic Shield is twice as tough as any smartphone glass.

Take total Camera Control

Capture the perfect photo or video faster than ever with Camera Control. Easily access and adjust camera settings such as exposure and depth of field by sliding your finger. Switch between lenses, use digital zoom and frame your shot just the way you want it. Simply click to open the Camera app, click again to snap a photo or click to start recording in video mode. A light press reveals zoom controls, while a double light press lets you choose additional settings, which you can then fine-tune by sliding.

Ultra-wide camera

The new 12MP ultra-wide camera with autofocus delivers exceptionally sharp and detailed macro photos and videos. It allows you to capture wider scenes without stepping back. Featuring a larger aperture and bigger pixels, it can gather up to 2.6 times more light, resulting in superior image quality, even in low-light conditions.

Make the most of your megapixels

Personalise your photos with the new control pad, which allows simultaneous adjustment of tone and colour. Use the slider to fine-tune specific colours rather than applying a uniform style. Apple’s enhanced image pipeline supports more creative styles, enabling you to customise photo moods and skin tones with precision. The latest Photographic Styles offer more creative flexibility, allowing you to easily customise and change your photo style at any time.

Powerful A18 chip

The A18 chip, custom-built for Apple Intelligence, advances two generations beyond the A16 Bionic in the iPhone 15. It features 8GB RAM, a 16-core neural engine and 17% more memory bandwidth. With 3nm technology, it includes a 6-core CPU (2 performance and 4 efficiency cores) that is 30% faster than the iPhone 15’s CPU. The 5-core GPU boosts camera features, AI and gaming performance by 40%, with 5x higher frame rates and 30% better-sustained gaming performance.

Privacy-first intelligence

Apple Intelligence prioritises your privacy through on-device processing and groundbreaking Private Cloud Compute. It employs advanced Apple-designed server models to handle complex requests while maintaining strong privacy protections. You can rewrite notes and texts, create custom genmojis and find photos using descriptions or generate slideshows based on photo descriptions. Stay organised with email and notification summaries and see priority notifications at the top. Siri offers natural, relevant responses, including the ability to understand typing and word stumbles.

Action button

The Action button on the Apple iPhone 16 provides quick access to your favourite features. Simply press and hold to activate functions like the flashlight, voice memo, Silent mode and more. Customise it with Shortcuts to open apps, execute tasks or adjust actions based on time or location. You can also use it within apps to set alarms or even order your favourite coffee.

Next-level customisation

Personalise your Home Screen by tinting icons with any colour, rearranging and resizing apps and widgets. You can also lock or hide apps for added privacy. Customise your Lock Screen controls or assign a control to the Action button. Get creative with text in iMessage by adding animated effects to words, phrases or emojis, with many suggestions provided as you type.

Longer battery life

The Apple iPhone 16 is built to accommodate a larger battery, working seamlessly with the A18 chip to significantly extend battery life, even with all its new features. Plus, with the new MagSafe charger, you can enjoy faster wireless charging – up to 25W with a 30W or higher power adapter – delivering up to 50% charge in just 30 minutes.

Wireless charging compatibility

Compatible with a range of wireless chargers, you can easily stay topped up on power by browsing the full range here.