Pepped Up Peppermint Lip Balm - 9g - Ethique

Do good for your lips – Pepped Up is our cooling peppermint lip balm formulated with cocoa butter and jojoba oil, for silky smooth lips.

Almost 200 million plastic lip balm tubes are binned every year and the vast majority are never recycled. So, we think lips need a shake-up.

We’ve created a range dedicated to doing good; for the planet, for people and of course, for your lips.

Moringa and castor oils lock in hydration and are packed full of vitamin e and fatty acids, to aid in moisture retention. On application of our lip balms, 94% of testers found an immediate improvement in the appearance of dry lips! Pepped up leaves you minty fresh, so you won’t mind wearing your face mask.

Do good for the planet – 100% plastic-free, home compostable packaging (yes, the tube!).

Do good for people – Carefully crafted with luxurious fairly traded sustainable ingredients from Rwanda, Ghana and Samoa to help support farming cooperatives (predominantly women-owned) in these regions. Direct trade ensures that local growers receive stable prices and, reliable income which means in turn they are better able to look after their community and their environment.

• 100% of testers found Ethique lip balms soothe and soften dry lips
• Creamy texture & glides on to lips easily
• Non-sticky formulation
• Great value – 2x typical lip balms
• Home-compostable packaging
• 94% of testers agreed that lips look supple and healthy-looking when using our lip balms

What impact do you and this product have?

Doing good is as easy as 1,2,3.

1. Push up less than you think you’ll need.
2. Swipe onto your lips and pucker up.
3. It’s compostable! When done, pop the tube and box into the compost or your garden to break down.

Ingredients: Caprylic/Capric Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Theobroma Cacao (Cocoa) Seed Butter^, Communis Ricinus (Castor) Bean Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Stearic Acid, Moringa Oleifera (Moringa) Seed Oil^, Mentha Piperita (Peppermint) Oil, Linalool*, Limonene*. ^Certified Fair Trade. *Component of Essential Oil.

The journey of Ethique

It all started back in 2012 when Brianne started mixing formulas up in her kitchen at her Christchurch (New Zealand) home. Back then, plastic-free wasn’t the huge concern that it is for many today. Solid beauty bars weren’t a ‘thing’ and they definitely weren’t available from your local supermarket – or even Amazon.

We’re here to put a bar in every shower and revolutionise the cosmetics industry

“I started Ethique out of frustration for the abhorrent amount of waste created by the cosmetics industry, and in particular, the amount of plastic and waste created by our bathroom essentials. I figured out that up to 95% of your bottle of conditioner is made up of water – which is just ridiculous considering you have water in your bathroom! I have always been deeply passionate about the environment and science and so I set about learning cosmetic chemistry (I was completing my Bachelor of Science at university at the time), and looked to formulate a solid shampoo. I figured that switching to a solid product would be the answer not only to the water waste issue, but also plastic waste”.

“I used to create small, 1kg batches of shampoo with the help of my Mum, Janette, (who still works alongside me today as part of our wider R&D Team), selling them online on a website I built myself (which is embarrassing to look at now), and surprisingly, there was huge demand! From there on, we’ve been steadily growing and putting more and more bars in showers around the globe”.

In 2012, the first Ethique solid shampoo bar, Mintasy, was made as an alternative to the 80 billion plastic shampoo and conditioner bottles thrown out globally every year. Since then, so much has changed, but sustainability is still at the heart of everything we do. Our ingredients remain: cruelty free and vegan, palm oil free, ethically and fairly sourced, we still pay staff a living wage, donate 2% of sales and are 100% plastic-free.

We don’t just make shampoo bars now either. We’ve ventured into skincare and products for your home and pets, with plenty more exciting products in the pipeline. All with the goal of preventing plastic bottles from being made and disposed of in landfills around the world.