The 12 Week Year

The guide to shortening your execution cycle down from one year to twelve weeks

Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your “year” to be 12 weeks long. In 12 weeks, there just isn’t enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

Explains how to leverage the power of a 12 week year to drive improved results in any area of your life
Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
Authors are leading experts on execution and implementation

Turn your organization’s idea of a year on its head, and speed your journey to success.

Author Biography

BRIAN P. MORAN is founder and CEO of The ExecutionCompany, an organization committed to improving the performance andenhancing the quality of life for leaders and entrepreneurs. He hasserved in management and executive positions with UPS, PepsiCo, andNorthern Automotive and consults with dozens of world-classcompanies each year. As an entrepreneur, he has led successfulbusinesses and been instrumental in the growth and success of manyothers. In addition to his books, Brian has been published in manyof the leading business journals and magazines. He is asought-after speaker, educating and inspiring thousands each year.Brian lives in Michigan with his wife Judy and their twodaughters. MICHAEL LENNINGTON is Vice President of The ExecutionCompany. He is a consultant, coach, and leadership trainer, and anexpert in implementing lasting change in organizations. He workswith clients in the U.S., Europe, Asia, and the Middle East to helpthem implement corporate initiatives that drive sales, service, andprofitability. Michael holds a BS from Michigan State University,and an MBA from Ross School of Business at the University ofMichigan. He lives with his wife Kristin and their children innorthern Michigan.