Ruslan Kogan's Published Guest Articles
Ruslan Kogan shares his opinion on business and technology through some published guest articles at various leading publications.
"I'm rarely far away from an internet connection except when I'm flying. In my downtime, I like to document my thoughts and experiences about business, technology and entrepreneurship. Whether you agree or disagree, feel free to start a conversation on Twitter or LinkedIn."
– Ruslan Kogan
Three social proof stories that will shock you (when they shouldn’t)
Many people rely on using someone else’s brain rather than their own. There's nothing too wrong with this. After all, it is the most efficient way to navigate the complexity of modern day life. I call this ‘Social Proof’.
Out of Office: Do You Know What Your Frequent-Flyer Points Are Really Worth?
When you fly a lot for business, it becomes very helpful to know some of the tricks of the trade that make life easier. Here are a few things I’ve learned from taking more than 100 flights a year for the last eight years while launching and growing Kogan.com.
Why Your Business Needs An Enemy
The Internet has brought about the age of disruption. It has shattered the barriers to entry in every single industry and enabled anyone with an idea to challenge the Goliaths of their industry. In essence, the Internet has caused the fastest acceleration of challenger brands that we have ever seen.