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Ruslan Kogan - Founder and CEO of Kogan

Ruslan Kogan

Ruslan Kogan - Entrepreneurs Conference

Ruslan Kogan is an Australian entrepreneur, CEO and founder of Kogan.com.


Ruslan Kogan

His entrepreneurial spirit can be traced back to his parents, who came to Australia in 1989 with just $90, working multiple jobs to provide for their family. Living in a Housing Commission flat in the suburbs of Melbourne, Ruslan began to develop a keen interest in technology at the age of nine when he built his first computer from bargain parts purchased at a Computer Swap Meet at Caulfield Town Hall. He started his first business at just 10 years old where he collected lost golf balls, cleaned them and repacked them in egg cartons, selling them to golfers on weekends. During his teen years, he launched a string of businesses including a car wash service, mobile phone repair business, and a web design agency.


Ruslan continued to show a keen interest in technology throughout high school, and finished top of the state in Information Processing and Management with a perfect study score in Year 12. After graduating, he attended Monash University, where he studied while working full time. Before founding Kogan.com he held positions in the IT departments of Bosch and General Electric (GE Money), and was a consultant at Accenture.


Ruslan’s upbringing and work experience sparked his desire to make the most in-demand goods and services more affordable for all Australians. He founded Kogan.com at the age of 23 to do exactly that.


Starting out in 2006 from his parent’s garage, Kogan.com’s flagship product was a new brand of televisions. Today, Kogan.com is a leading consumer brand renowned for price leadership through digital efficiency, focused on making the most in-demand products and services more affordable and accessible. It is headquartered in Melbourne, Australia.


Kogan.com’s direct-to-consumer online business model has expanded into a range of areas including Kogan Mobile, Kogan Internet, Kogan Insurance, Kogan Travel and Kogan Money. In doing so, Kogan.com has helped to make everyday goods and services more affordable and accessible — everything from mobile phone access, to superannuation, high speed internet, holidays, credit cards, car insurance, and more.

Ruslan Kogan - Brighton Secondary College

As CEO and founder of Kogan.com, Ruslan has been invited as a guest author for several leading publications including Forbes, TechCrunch, Fast Company, Gizmodo, Business Insider, VentureBeat and The Australian. He is a member of the LinkedIn Influencer program and tweets from @ruslankogan.


Ruslan Kogan has given thousands of hours of his time to help inspire and inform future generations by speaking at schools, universities, entrepreneurship conferences and community and youth organisations.


If you would like to get in touch, please contact: media@kogan.com.au


Ruslan Kogan has been named:

  • Deloitte Technology Fast 50
  • Top 50 Most Influential People in Tech
  • BRW Fast Starters
  • BRW Fast 100
  • BRW Fast Starters
  • The Age Top 100 most influential people
  • Men's Style Magazine Men of Influence
  • The Australian Top 5 Young Chief Executives
  • Virgin Australia Top Guns in Tech
  • Australian Retail Association Retail Innovator of the Year

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