Kogan Independent Media Reviews

The New York Times

Today in Small Business: Optimism!

The New York Times |

"Ruslan Kogan explains the secret power that prompts customers to pick crowded restaurants over empty ones: “When we walk into a store and see lots of people lining up at the cash register to buy something, our brain automatically tells us two things: This place must be safe to buy from. There are lots of people who have assessed this store and concluded that it’s a good store to buy from. The deals in this store must be pretty good because lots of people are buying, and they wouldn’t be buying if the deals weren’t great.”

Articles published in August 2013

Articles published in December 2008