search account giftcard shopping-cart plus arrow-right checkmark paypal

Added to Cart

Value Pack Marketing Management Global Edition + MyMarketingLab with eText

Value Pack Marketing Management Global Edition + MyMarketingLab with eText

Kotler & Keller

$162.10

+ Delivery
Leaves warehouse in 1-3 business days
See delivery information
Add to Wishlist

Qantas Points

Kogan.com has a direct partnership with Qantas
Qantas Frequent Flyer PointsLogin or Sign up to earn an extra 147 Qantas Points on this purchase
Additional points may be earned during promotional periods. T&Cs apply.

Overview

“Will

This pack contains 1 copy of Marketing Management Global edition and 1 printed access card to MyMarketingLab with eText.In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Marketing Management helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Keller present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor. The duration of access to MyMarketingLab is set by your instructor for your specific unit of study.

This Product is offered and supplied by Kogan Australia Pty Ltd pursuant to the Terms and Conditions. Fulfilled by Booktopia.

Related Categories

Books - BargainsBooks - Bargains > Academia & KnowledgeBooks - Bargains > FictionBooks - Bargains > Kids and TeensBooks - Bargains > Non-FictionBooks - Booktopia Gift Guide > Father's DayBooks - Booktopia Gift Guide > FictionBooks - Booktopia Gift Guide > Games, Toys and PuzzlesBooks - Booktopia Gift Guide > Mother's DayBooks - Booktopia Gift Guide > Non-FictionBooks - Children & Teenagers / Young AdultsBooks - Children & Teenagers / Young Adults > ABC for KidsBooks - Children & Teenagers / Young Adults > BarbieBooks - Children & Teenagers / Young Adults > Children's FictionBooks - Children & Teenagers / Young Adults > Children's Non-FictionChildren & Teenagers / Young Adults > Dr SeussChildren & Teenagers / Young Adults > Educational MaterialChildren & Teenagers / Young Adults > LEGOChildren & Teenagers / Young Adults > Peppa PigChildren & Teenagers / Young Adults > Personal & Social IssuesChildren & Teenagers / Young Adults > Picture Books & Early LearningChildren & Teenagers / Young Adults > PoetryChildren & Teenagers / Young Adults > Premier's Reading ChallengeChildren & Teenagers / Young Adults > Reference MaterialChildren & Teenagers / Young Adults > Stationery & Miscellaneous Items For ChildrenDiariesEconomicsFictionFiction > Action & AdventureFiction > Classic FictionFiction > Contemporary Women's Fiction Fiction > Crime & MysteryFiction > Erotic FictionFiction > Fantasy FictionFiction > Fiction in Translation and Short StoriesFiction > Fiction-Related ItemsFiction > Graphic NovelsFiction > Historical FictionFiction > Modern & Contemporary FictionFiction > Religious & Spiritual FictionFiction > RomanceFiction > Science FictionFiction > Thrillers & SuspenseGreeting Card and Notecard SetsHealth & Personal DevelopmentLifestyleMiscellaneous ItemsMiscellaneous Items > Calendars, Diaries, Journals, Stationery ItemsMiscellaneous Items > Gift Books and Gift IdeasNon-Fiction > Accounting & FinanceNon-Fiction > Animals & NatureNon-Fiction > Antiques & CollectablesNon-Fiction > ArchaeologyNon-Fiction > Arts & EntertainmentNon-Fiction > Biographies & True StoriesNon-Fiction > Business & ManagementNon-Fiction > Comedy & HumourNon-Fiction > Computing & I.T.Non-Fiction > Cooking, Food & DrinkNon-Fiction > Crafts & HandiworkNon-Fiction > DictionariesNon-Fiction > Earth Sciences & EnvironmentNon-Fiction > EconomicsNon-Fiction > EducationNon-Fiction > Engineering & TechnologyNon-Fiction > Family & HealthNon-Fiction > GardeningNon-Fiction > HistoryNon-Fiction > Hobbies, Games & PuzzlesNon-Fiction > Home & House MaintenanceNon-Fiction > Industry & Industrial StudiesNon-Fiction > Language & LinguisticsNon-Fiction > Lantern PublishingNon-Fiction > LawNon-Fiction > Library & Info SciencesNon-Fiction > Lifestyle & FashionNon-Fiction > Literature, Poetry & PlaysNon-Fiction > Local Interest TopicsNon-Fiction > MathematicsNon-Fiction > MedicineNon-Fiction > Mind, Body, SpiritNon-Fiction > PhilosophyNon-Fiction > Politics & GovernmentNon-Fiction > PsychologyNon-Fiction > Reference & EncyclopaediasNon-Fiction > Religion & BeliefsNon-Fiction > ScienceNon-Fiction > Self-Help & Personal DevelopmentNon-Fiction > Social Services & WelfareNon-Fiction > Society & CultureNon-Fiction > Sociology & AnthropologyNon-Fiction > Sports & RecreationNon-Fiction > Teaching English (ELT)Non-Fiction > TransportationNon-Fiction > Travel & HolidaysNon-Fiction > Travel Maps & AtlasesNon-Fiction > Warfare & DefenceSociety & Social SciencesText Books > Higher Education & Vocational TextbooksText Books > Secondary - Top SellersThe Holiday Haven > Boredom BustersUnknown Default Category

BKT-9781488608919

Create your free Kogan.com account

Create your free Kogan.com account

Already have an account? Log In

By clicking Create Account (or signing in with Facebook, Google or Paypal), you agree to the Kogan.com Terms & Conditions and to receiving marketing communications from Kogan.com. Remember, you can unsubscribe at any time.