search account giftcard shopping-cart plus arrow-right checkmark paypal
The Copywriter's Handbook

Added to Cart

Sold by Books Marketplace

More deals you may like

The Copywriter's Handbook

Robert W. Bly

Low stock
 Marketplace - Sold by Books Marketplace


+ Delivery
Leaves warehouse in 1-2 business days
See delivery information

Qantas Points

You can earn and use Qantas Points at
Qantas Frequent Flyer PointsLogin or Sign up to earn an extra 14 Qantas Points on this purchase
Additional points may be earned during promotional periods. T&Cs apply.


Marketplace Listings Banner

This is the classic guide to copywriting, now in an entirely revised and updated third edition. This is the ultimate guide for anyone who writes or approves copy, from the master of business-to-business and direct marketing. Copywriters, account managers, freelance writers, entrepreneurs and brand managers: anyone involved in anything in which the written word is used to generate sales needs this book. It reveals dozens of copywriting techniques that will help individuals or employees write ads, commercials and mailings that are clear, persuasive and guaranteed to get attention. Already a standard reference for the advertising trade, “The Copywriter’s Handbook” has been revised to include all the essential information for mastering copywriting in the Internet era, including advice on Web and email based copywriting, multimedia presentations, Internet research and source documentation and an updated resource section. It reveals tips for clean, effective copy at every level, including: the eight magic headlines – and how to use them; 11 ways to make copy more readable; 15 ways to open a sales letter; the nine characteristics of successful print ads; and, 15 techniques to ensure email marketing messages get opened. Advice is given on specific application of techniques for common marketing situations and general tips for effective working habits are given to reinforce their effectiveness. For all aspects of an industry where everything could always be a little bit better, this book is the best!

Create your free account

Create your free account

Already have an account? Log In

By clicking Create Account (or signing in with Facebook, Google or Paypal), you agree to the Terms & Conditions and to receiving marketing communications from Remember, you can unsubscribe at any time.