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The Brand Mapping Strategy - Design, Build, and Accelerate Your Brand

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The Brand Mapping Strategy - Design, Build, and Accelerate Your Brand

Karen Leland

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$33.35

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Overview

20% OFF ALL Books Using the Code 'BOOKS20' at Checkout*

*Use the discount code BOOKS20 to reduce the current website prices of eligible products by 20% at checkout. Some current website prices may change while this offer is available, and/or may have changed recently. Promotion applies to prices at time of checkout, as displayed at checkout. Eligible products are only available while stock lasts. The discount code BOOKS20 will expire 19 February 2020 at 11:59PM (AEDT) unless extended. Discount codes cannot be used in conjunction with any other offers and do not apply to shipping. For instructions on how to use the discount code, click here.

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If You Don’t Define Your Brand, Someone Else Will Define It for You

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.

The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to:

Develop an overall blueprint for their brand using the Brand Mapping Process ®
Determine which online tactics (and in what combination) will work for
their brand
Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large
Become a thought or industry leader, using clear positioning, a specific
strategy for brand building, and a method for implementation
Leverage content effectively and efficiently to build their brand
Develop a marketing and social media strategy using the right platform

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