search account giftcard shopping-cart plus arrow-right checkmark paypal
The Art of Lettering - Perfectly Imperfect Hand-Crafted Type Design

Added to Cart

Sold by Books Marketplace

More deals you may like

The Art of Lettering - Perfectly Imperfect Hand-Crafted Type Design

Brooke Robinson

 Marketplace - Sold by Books Marketplace

Overview

Marketplace Product

Hand lettering is making a massive comeback, bursting out of its graphic-design bubble and finding a mainstream via collecting social media sites like Instagram and Pinterest. The avid resurrected interest in hand lettering seemingly goes hand in hand with the weariness audiences feel with constant slick digital presentation of the information they consume. Hand lettering has a compelling appeal, and is a kind of pushback against the impersonal machine-made digital environment. Goodtype’s The Art of Lettering collects myriad new and established graphic designers for whom hand lettering is a time-honoured art that has modern applications. Showcasing several artists from all over the world, the book displays their typographical takes and illustrates their perfectly imperfect hand-crafted art, from beautiful photographs of concept sketches to end result. Sometimes straying away from traditional pen-calligraphy, artists today employ new and creative approaches, including building type with coffee grounds, watercolours; and combinations of different hand tools, resulting in a dynamically fresh approach to creating type. Equal parts inspiring and innovative, Goodtype’s The Art of Lettering appeals to graphic designers, artists, and type enthusiasts alike.

Create your free Kogan.com account

Create your free Kogan.com account

Already have an account? Log In

By clicking Create Account (or signing in with Facebook, Google or Paypal), you agree to the Kogan.com Terms & Conditions and Privacy Policy and to receiving marketing communications from Kogan.com. Remember, you can unsubscribe at any time.