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Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen

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Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen

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he first prescriptive, innovative guide to seeing inflection points before they happen – and how to harness these disruptive influences to give your company a strategic advantage. Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and Toys R Us). Only those leaders who can “see around corners” that is, spot the disruptive inflection points developing before they hit are poised to succeed in this market. Columbia Business School Professor and corporate consultant Rita McGrath contends that inflection points, though they may seem sudden, are not random. Every seemingly overnight shift is the final stage of a process that has been subtly building for some time. Armed with the right strategies and tools, smart businesses can see these inflection points coming and use them to gain a competitive advantage. Seeing Around Corners is the first hands-on guide to anticipating, understanding, and capitalising on the inflection points shaping the marketplace. AUTHOR: Rita Gunther McGrath is a globally recognized expert on strategy, innovation, and growth with an emphasis on corporate entrepreneurship. A long-time member of the Columbia Business School faculty, she is recognized consistently as one of the top 10 management thinkers by Thinkers50 and is a highly sought-after speaker at corporate events such as the Yale CEO Summit, the Innosight CEO Summit and at the World Economic Forum meeting in Davos. McGrath has also been inducted into the Strategic Management Society “Fellows” in recognition of her impact on the field.

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