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Win the Heart: How to Create a Culture of Full Engagement

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Win the Heart: How to Create a Culture of Full Engagement

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According to Gallup’s 2017 report, only 33% of workers are engaged at work—and the numbers have been low for years. Leaders have tried and failed to address this critical problem. Based on Mark Miller’s research, this book both simplifies and operationalizes the necessary behaviors to reverse this troubling trend. The missing link is realizing that the pandemic of low engagement is not a problem with the workers, it is a problem with the leaders. In this charming fable, Blake, a young CEO, is convinced something is not quite right in his organization. Sales, profits, and customer satisfaction are barely improving, the competition is gaining on them and no one appears to care. And when he’s honest with himself, he’s lost his fire as well. He just can’t put his finger on the problem. Blake seeks out his old friend and first mentor, Debbie Bruster. She sends Blake on a journey to discover the key to engaging leadership. By the end of his journey, Blake has discovered a powerful philosophy to guide his decisions in the future, and four drivers of engagement to implement today.

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