search account giftcard shopping-cart plus arrow-right checkmark paypal
Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science

Added to Cart

Sold by ShopTheGlobe

More deals you may like

Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science

Low stock

$25.49

Free Shipping
Leaves warehouse in 2-3 weeks
Sold by ShopTheGlobe
This item is located outside Australia

Finance available

Kogan Credit CardZippayAfterpay

Overview


Marketplace Products - Kogan Guarantee

This product is shipped via the most economical route and is estimated to be delivered within 2-3 weeks of placing your order.

Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line.

Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it’s just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, “Do creative ideas work better?”

Fortunately, science has finally caught up. There is an answer that isn’t based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.

Create your free Kogan.com account

Create your free Kogan.com account

Already have an account? Sign In

By clicking Create Account (or signing in with Facebook, Google or Paypal), you agree to the Kogan.com Terms & Conditions and Privacy Policy and to receiving marketing communications from Kogan.com. Remember, you can unsubscribe at any time.