search account giftcard shopping-cart plus arrow-right checkmark paypal
Customer Service: New Rules for a Social Media World

Added to Cart

Sold by ShopTheGlobe

More deals you may like

Customer Service: New Rules for a Social Media World

$42.52FREE Shipping

Leaves warehouse in 2-3 weeks.
Sold by ShopTheGlobe
This item is located outside Australia

Finance available

Kogan Credit CardKlarnaopenpayZippayAfterpay


Marketplace Products - Kogan Guarantee

This product is shipped via the most economical route and is estimated to be delivered within 2-3 weeks of your order leaving the warehouse.

How to use social and viral technologies to supercharge customer service – and avoid disasters along the way

  • The breakthrough guide to leveraging social and viral media – by Peter Shankman, the legendary founder of HARO, one of today’s hottest Internet growth companies
  • Actionable insights based on what’s really happening right now – not yesterday’s news or academic theory
  • How to build customer loyalty, trust, and credibility online – and rebuild it after a customer service catastrophe

In this book, legendary online marketer Peter Shankman reveals how to make the most of social and viral media in customer service. Shankman is founder of Help a Reporter Online (HARO), one of the world’s fastest-growing online businesses. This book shares everything he learned in founding HARO and other online startups and through his extraordinary 25-year career online. Shankman covers all this, and more: “ Getting smarter about social networking every day “ Choosing which online media make sense for you – and which you can “ Learning from other companies’ viral “disasters” “ Gaining customer loyalty, trust, and credibility on the web “ Rebuilding your credibility after you’ve taken a public “hit” online “ Making sure everyone hears your customers when they compliment you “ Capturing all your customer knowledge and using it in real time “ Keeping people talking – and not just about you This practical, relentlessly realistic tutorial is designed to engage readers with simple, straight-to-the-point facts and techniques they can understand and immediately apply. As Shankman puts it: “You don’t need an army – or a team of 300 social media junkies. Southwest Airlines does it with a few people. Same thing with Comcast. And yes, same thing with HARO.” You can, too – and this book will show you how.

Create your free account

Create your free account

Already have an account? Sign In

By clicking Create Account (or signing in with Facebook, Google or Paypal), you agree to the Terms & Conditions and Privacy Policy and to receiving marketing communications from Remember, you can unsubscribe at any time.