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Customer Service: New Rules for a Social Media World
This product is shipped via the most economical route and is estimated to be delivered within 2-3 weeks of your order leaving the warehouse.
How to use social and viral technologies to supercharge customer service – and avoid disasters along the way
- The breakthrough guide to leveraging social and viral media – by Peter Shankman, the legendary founder of HARO, one of today’s hottest Internet growth companies
- Actionable insights based on what’s really happening right now – not yesterday’s news or academic theory
- How to build customer loyalty, trust, and credibility online – and rebuild it after a customer service catastrophe
In this book, legendary online marketer Peter Shankman reveals how to make the most of social and viral media in customer service. Shankman is founder of Help a Reporter Online (HARO), one of the world’s fastest-growing online businesses. This book shares everything he learned in founding HARO and other online startups and through his extraordinary 25-year career online. Shankman covers all this, and more: “ Getting smarter about social networking every day “ Choosing which online media make sense for you – and which you can “ Learning from other companies’ viral “disasters” “ Gaining customer loyalty, trust, and credibility on the web “ Rebuilding your credibility after you’ve taken a public “hit” online “ Making sure everyone hears your customers when they compliment you “ Capturing all your customer knowledge and using it in real time “ Keeping people talking – and not just about you This practical, relentlessly realistic tutorial is designed to engage readers with simple, straight-to-the-point facts and techniques they can understand and immediately apply. As Shankman puts it: “You don’t need an army – or a team of 300 social media junkies. Southwest Airlines does it with a few people. Same thing with Comcast. And yes, same thing with HARO.” You can, too – and this book will show you how.
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