search account giftcard shopping-cart plus arrow-right checkmark paypal
Sensory Marketing - Theoretical and Empirical Grounds

Added to Cart

Sold by Books Marketplace

More deals you may like

Sensory Marketing - Theoretical and Empirical Grounds

Bertil Hulten

Low stock
 Marketplace - Sold by Books Marketplace

$377.08

+ Delivery
Leaves warehouse in 3-7 business days
See delivery information

Finance available

Kogan Credit CardKlarnaZippayAfterpay

Overview


Marketplace Products - Kogan Guarantee

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers’ perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

Create your free Kogan.com account

Create your free Kogan.com account

Already have an account? Log In

By clicking Create Account (or signing in with Facebook, Google or Paypal), you agree to the Kogan.com Terms & Conditions and Privacy Policy and to receiving marketing communications from Kogan.com. Remember, you can unsubscribe at any time.