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The fragrance is created for a man who finds balance in contrasts. The new EDT Solo Loewe Platinum accentuates its uniqueness and originality with a combination of tea and black leather which have never been used together before – as announced by Loewe brand.
Composition of the fragrance is created of aromatic tea and black leather surrounded with lavender absolute, ambergris, Siamese benzoin, Atlas cedar, olibanum, nutmeg and thyme maintaining this way a clear connection with the original perfume Solo Loewe while providing a new fragrant story full of contrasts and delicate nuances. The bottle is shaped like previous editions of the Solo Loewe collection. It is characteristic for elegant contrast of black color and liquid for which amber color was selected, while discrete silver details accentuate form. The fragrance is accompanied by advertising campaign (photo and video. Solo Loewe Platinum was launched in 2012.
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