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This text uses real life cases to take students step-by-step through the diverse range of elements involved in planning and building a public relations campaign. It begins with an introduction to theory then focuses strongly on practice, with case studies that demonstrate how campaigns are implemented in the various disciplines of PR, including through media relations, crisis management, risk communication, community relations, employee relations, marketing publication relations, international public relations, political and government relations and financial relations.New to this editionNew and contemporary case studies are included to examine campaign development and implementation processes.New Practitioner Profiles – Q & As with professionals at different stages in their careers.
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