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*Use the discount code BOOKS20 to reduce the current website prices of eligible products by 20% at checkout. Some current website prices may change while this offer is available, and/or may have changed recently. Promotion applies to prices at time of checkout, as displayed at checkout. Eligible products are only available while stock lasts. The discount code BOOKS20 will expire 19 February 2020 at 11:59PM (AEDT) unless extended. Discount codes cannot be used in conjunction with any other offers and do not apply to shipping. For instructions on how to use the discount code, click here.
Most sales professionals make the mistake of using the same sales patterns over and over. But since all customers are different, true pros know they must tailor their methods to the buyer if they want to make their numbers every year. ProActive Selling gives readers the tools they need to adapt their approach and maintain control at every stage of the sale. Thoroughly revised and updated, the second edition shows salespeople how to: Qualify and disqualify prospects sooner to focus on the most promising accounts Examine buyers’ motivations from every angle Quantify the value proposition early Double the number of calls returned from prospective customers Appeal to the real decision-makers Use technology (e.g. cloud, video, social media, and more) to generate leads and shorten sales cycles Increase the effectiveness of every interaction Featuring dozens of enlightening examples and the author’s 17 exclusive, practical selling tools, ProActive Selling gives sales professionals the edge they need to exceed their goals-with any company, in any industry.
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