Added to Cart
More deals you may like
This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.
Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research.
Related CategoriesNon-Fiction Books > Literature, Poetry & PlaysNon-Fiction Books > Business & ManagementLifestyleNon-Fiction Books > Mind, Body, SpiritBooktopia Gift Guide > Mother's DayMartial ArtsNon-Fiction > ScienceNon-Fiction > Industry & Industrial StudiesChildren & Teenagers / Young Adults > Children's FictionFiction Books > Thrillers & SuspenseFiction Books > RomanceWildlifeNon-Fiction Books > Local Interest TopicsNon-Fiction Books > DictionariesNon-Fiction > Literature, Poetry & PlaysEconomics, Finance, Business and ManagementNon-Fiction Books > PsychologyNon-Fiction > Travel Maps & AtlasesSport > FitnessNon-Fiction Books > Sociology & AnthropologySpecial InterestNotepaper and Stationery SetsStand UpHealth & Personal DevelopmentStage Musicals