search account giftcard shopping-cart plus arrow-right checkmark paypal
Marketing Research - Delivering Customer Insight

Added to Cart

Sold by Books Marketplace

More deals you may like

Marketing Research - Delivering Customer Insight

Alan Wilson

Low stock
 Marketplace - Sold by Books Marketplace


+ Delivery
Seller's List Price
Leaves warehouse in 3-7 business days
See delivery information

Finance available

Kogan Credit CardZippayAfterpay


Marketplace Products - Kogan Guarantee

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.

Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research.

Create your free account

Create your free account

Already have an account? Log In

By clicking Create Account (or signing in with Facebook, Google or Paypal), you agree to the Terms & Conditions and Privacy Policy and to receiving marketing communications from Remember, you can unsubscribe at any time.