search account giftcard shopping-cart plus arrow-right checkmark paypal
Marketing Lessons from the Grateful Dead - What Every Business Can Learn from the Most Iconic Band in History

Added to Cart

Sold by Books Marketplace

More deals you may like

Marketing Lessons from the Grateful Dead - What Every Business Can Learn from the Most Iconic Band in History

David Meerman Scott

Low stock
 Marketplace - Sold by Books Marketplace

$33.25

+ Delivery
Seller's List Price
$50.99
Leaves warehouse in 1-2 business days
See delivery information

Qantas Points

You can earn and use Qantas Points at Kogan.com
Qantas Frequent Flyer PointsLogin or Sign up to earn an extra 16 Qantas Points on this purchase
Additional points may be earned during promotional periods. T&Cs apply.

Overview

Marketplace Product

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead’s approach you can apply to your business. Find out how to make your fans equal partners in your journey, “lose control” to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Create your free Kogan.com account

Create your free Kogan.com account

Already have an account? Log In

By clicking Create Account (or signing in with Facebook, Google or Paypal), you agree to the Kogan.com Terms & Conditions and Privacy Policy and to receiving marketing communications from Kogan.com. Remember, you can unsubscribe at any time.