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Marketing and the Law

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Marketing and the Law

B Sweeney

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Overview

Marketplace Product

Marketing and the Law, 5th edition by Brendan Sweeney, Mark Bender and Nadine Courmadias adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications. While dealing with laws which impose controls over the activities of marketers, the book also explains how the law can be used to obtain a competitive advantage in the marketplace. Real-world case studies and clear explanations make the material accessible for students and marketing practitioners alike. This new edition has been updated to reflect the latest developments in the Australian Consumer Law and is generously illustrated with case examples, tables, flow-charts and diagrams.



Features

* real-world case studies and clear explanations make the material accessible for students and marketing practitioners alike * generously illustrated with case examples, tables, flow-charts and diagrams

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