Added to Cart
More deals you may like
Influence - Science and Practice
Robert B. Cialdini
Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another’s request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.
Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
This Product is offered and supplied by Kogan Australia Pty Ltd pursuant to the Terms and Conditions.
Related CategoriesKids & ChildrenMiscellaneous Items > Gift Books and Gift IdeasNon-Fiction > PsychologyNon-Fiction > Hobbies, Games & PuzzlesKids & Children > Picture Books & Early LearningNon-Fiction > Lifestyle & FashionBargains > Non-FictionNon-Fiction > EducationBiographyClassicNon-Fiction > Family & HealthNon-Fiction > Library & Info SciencesAnimated FeatureCult4K Ultra HD | ThrillerStage MusicalsNon-Fiction > Accounting & FinanceAnimationSociety & Social SciencesNon-Fiction > Social Services & WelfareKids & Children > LEGONon-Fiction > Computing & I.T.Non-Fiction > Reference & EncyclopaediasFiction > Science FictionMusical