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How to Set Up & Run a Fashion Label - Third Edition

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How to Set Up & Run a Fashion Label - Third Edition

Toby Meadows

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Overview


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To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age, with updated images throughout. With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).

BKT-9781786274847

9781786274847

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