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Holistic Retail Design - Reshaping Shopping for the Digital Era

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Holistic Retail Design - Reshaping Shopping for the Digital Era

Philipp Teufel

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Holistic Retail Design is setting out a theory on design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. It features those strategies in a number of chapters, and also includes international best practice cases.

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