search account giftcard shopping-cart plus arrow-right checkmark paypal
Hidden Persuasion - 33 Psychological Influences Techniques in Advertising

Added to Cart

Sold by Books Marketplace

More deals you may like

Hidden Persuasion - 33 Psychological Influences Techniques in Advertising

Marc Andrews

Low stock
 Marketplace - Sold by Books Marketplace

$30.95

+ Delivery
Leaves warehouse in 1-2 business days
See delivery information

Qantas Points

You can earn and use Qantas Points at Kogan.com
Qantas Frequent Flyer PointsLogin or Sign up to earn an extra 15 Qantas Points on this purchase
Additional points may be earned during promotional periods. T&Cs apply.

Overview

Marketplace Product

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behaviour and choices. What is the secret power of these messages? How do they succeed in changing our behaviour?
This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
The book is co-authored by leading figures in social influence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. “You’ll never look at an ad, an online shopping site or product packaging the same way again.” – Nextavenue.org

Create your free Kogan.com account

Create your free Kogan.com account

Already have an account? Log In

By clicking Create Account (or signing in with Facebook, Google or Paypal), you agree to the Kogan.com Terms & Conditions and Privacy Policy and to receiving marketing communications from Kogan.com. Remember, you can unsubscribe at any time.