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Friend of a Friend - Understanding the Hidden Networks That Can Transform Your Life

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Friend of a Friend - Understanding the Hidden Networks That Can Transform Your Life

David Burkus

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Handing out business cards? Or just joining LinkedIn? Not anymore. This is a new and startling look at the art and science of networking. Everybody knows that in order to expand your business opportunities, it’s essential to reach out and build your network. But did you know that it’s your secondary, or dormant, contacts who will be the most helpful to you? Or that too many of us inadvertently run the risk of isolating ourselves into corporate silos? And what do the very best networkers do that most of us do not? Business school professor David Burkus digs deep to find the unexpected networking secrets that provide both a unique and science-based explanation on how best to grow your universe. Based upon entertaining case studies and research, this is the most up-to-date, practical, and revelatory guide for building one’s professional and personal connections in today’s fast-paced world. Forget the outdated advice in all the other networking books and learn how to make use of the hidden networks you already have. AUTHOR: David Burkus is a best-selling author, an award-winning podcaster, and management professor. In 2015, he was named one of the emerging thought leaders most likely to shape the future of business by Thinkers50, the world’s premier ranking of management thinkers. SELLING POINTS: Networking is arguably the single most essential skill for advancing any career. This book will be useful to everyone in the working world, regardless of their industry or career path. Unlike other career books that might touch on the issue of networking or rehash old and familiar advice, Burkus provides a much deeper and more focused look on the topic. He draws on years of research to bring fresh insight into why and how the networking game works in a changing business landscape. Each chapter wraps up with clear, actionable, prescriptive advice on how to start putting the chapter’s lessons to use immediately. David Burkus is a young, rising business author with a growing media platform. He already does numerous national speaking engagements each year and has a solid media profile thanks to his well-received business articles and podcasts.

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