search account giftcard shopping-cart plus arrow-right checkmark paypal
E-Commerce 2018, Global Edition

Added to Cart

Sold by Books Marketplace

More deals you may like

E-Commerce 2018, Global Edition

Kenneth C. Laudon

 Marketplace - Sold by Books Marketplace

Overview

Marketplace Product

For courses in e-commerce.

An in-depth look into the evolving field of e-commerce

E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and “Insight on” cases. Additionally, a new careers section has been added to the end of each chapter to help students prepare for corporate, working life.

Create your free Kogan.com account

Create your free Kogan.com account

Already have an account? Log In

By clicking Create Account (or signing in with Facebook, Google or Paypal), you agree to the Kogan.com Terms & Conditions and Privacy Policy and to receiving marketing communications from Kogan.com. Remember, you can unsubscribe at any time.