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Since launching as a safety campaign in 2012, DWTD, the viral video, has generated millions of media impressions across social media networks worldwide. It has been mimicked, parodied and is now part of social currency and popular culture, loved by old and young. Join the fun and discover all the high jinx that is part of these crazy characters’ world!Self-exploration is the name of the game with these books filled with opportunity to get creative, think outside the box and dream a little about your very own life!Dumb Ways to Die was unsurprisingly the most shared online Australian ad of all time, with a total of 4.915m shares.This range is designed to urge kids to think deeper about their own life, to expand their horizon’s creatively and to encourage curiosity in the world around them!With a huge cast of crazy characters, kids will love getting to know Botch, Putz and so many more!Following the success of the first game, an update is now in development.
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