search account giftcard shopping-cart plus arrow-right checkmark paypal
Developing your IMC plan

Added to Cart

Sold by Books Marketplace

More deals you may like

Developing your IMC plan

David Waller

Low stock
 Marketplace - Sold by Books Marketplace

$46.50

+ Delivery
Leaves warehouse in 1-2 business days
See delivery information

Qantas Points

You can earn and use Qantas Points at Kogan.com
Qantas Frequent Flyer PointsLogin or Sign up to earn an extra 23 Qantas Points on this purchase
Additional points may be earned during promotional periods. T&Cs apply.

Overview

Marketplace Listings Banner

Designed for marketing students and practitioners. In a highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan.

Developing Your Integrated Marketing Communication Plan is a highly practical workbook taking you through the process of creating of an effective IMC plan, step by step. Accompanied by quotes from seasoned professionals, handy hints and a case study this book will help you and your marketing message succeed in our contemporary business environment.

Create your free Kogan.com account

Create your free Kogan.com account

Already have an account? Log In

By clicking Create Account (or signing in with Facebook, Google or Paypal), you agree to the Kogan.com Terms & Conditions and to receiving marketing communications from Kogan.com. Remember, you can unsubscribe at any time.