search account giftcard shopping-cart plus arrow-right checkmark paypal
Delicious - Branding And Design For Cafes, Patisseries And Chocolate Boutiques

Added to Cart

Sold by Books Marketplace

More deals you may like

Delicious - Branding And Design For Cafes, Patisseries And Chocolate Boutiques

Wang Shaoqiang

Low stock
 Marketplace - Sold by Books Marketplace

$62.75

+ Delivery
Leaves warehouse in 1-2 business days
See delivery information

Qantas Points

You can earn and use Qantas Points at Kogan.com
Qantas Frequent Flyer PointsLogin or Sign up to earn an extra 31 Qantas Points on this purchase
Additional points may be earned during promotional periods. T&Cs apply.

Overview

Marketplace Product

Delicious focuses on the visual identity of the sweetest places in the world: chocolate boutiques, bakeries and confectionaries, and coffee shops. Even though it would seem easy for these kinds of businesses to establish a connection with customers, the fiercely growing competition in this field makes it essential for shop owners and designers to shape a unique and unforgettable impression so as to create fidelity and brand awareness. This book presents brand strategies designed to catch the eye of hungry consumers. The establishments showcased here entice their clients through cohesive identity design that includes interior and graphic design, packaging and stationary, product positioning and every single detail and accessory. Delicious is an excellent source for designers and shop owners working in this field, as well as for readers who love relaxing over a cup of fragrant espresso or revitalising tea while savouring all sorts of exquisite bites. From a delicate violet macaron to a buttery croissant or carrot cake, an irresistibly gooey brownie, a perfect, bittersweet chocolate bar or some other wickedly delicious extravagance, in a warm, seductive atmosphere. AUTHOR: Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose titles focus on international design, architecture, branding, communication, trends, and culture, and he is also the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has been a jury member for China’s most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities of the Macau University of Science and Technology.

Create your free Kogan.com account

Create your free Kogan.com account

Already have an account? Log In

By clicking Create Account (or signing in with Facebook, Google or Paypal), you agree to the Kogan.com Terms & Conditions and Privacy Policy and to receiving marketing communications from Kogan.com. Remember, you can unsubscribe at any time.