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Though often compared to games like chess or poker, business is different – people are free to change the rules, the players, the boundaries, even the game itself. The essence of business success lies in making sure you are in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative business strategy laid out in Co-opetition. Barry Nalebuff and Adam Brandenburger, professors at Yale and Harvard, are pioneers in the practice of applying the science of game theory to the art of corporate strategy. They have devised a practice-oriented model to help you break out of the traditional win-lose or lose-lose situations. Dozens of companies – including Intel, Nintendo, American Express and Nutrasweet – have been using the strategies of co-opetition to change their game and enjoy the benefits of win-win opportunities.
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