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Business Research Methods

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Business Research Methods

William G. Zikmund

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Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan’s qualitative and holistic approaches are combined with William Zikmund’s quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.

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