search account giftcard shopping-cart plus arrow-right checkmark paypal
Behind Every Good Decision - How Anyone Can Use Business Analytics to Turn Data into Profitable Insight

Added to Cart

Sold by Books Marketplace

More deals you may like

Behind Every Good Decision - How Anyone Can Use Business Analytics to Turn Data into Profitable Insight

Piyanka Jain

Low stock
 Marketplace - Sold by Books Marketplace

$27.20

+ Delivery
Leaves warehouse in 1-2 business days
See delivery information

Qantas Points

You can earn and use Qantas Points at Kogan.com
Qantas Frequent Flyer PointsLogin or Sign up to earn an extra 13 Qantas Points on this purchase
Additional points may be earned during promotional periods. T&Cs apply.

Overview

Marketplace Listings Banner

Use data to make a real difference in your organisation.

There is a costly misconception in business today-that the only data that matters is BIG data, and that complex tools and data scientists are required to extract any practical information. Nothing could be further from the truth.

In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how professionals at any level can take the information at their disposal and leverage it to make better decisions. The authors’ streamlined frame work demystifies the process of business analytics and helps anyone move from data to decisions in just five steps…using only Excel as a tool. Readers will learn how to:

  • Clarify the business question
  • Lay out a hypothesis-driven plan
  • Pull relevant data
  • Convert it to insights
  • Make decisions that make an impact

Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80% of all business problems. Business analytics isn’t rocket science-it’s a simple problem-solving tool that can help companies increase revenue, decrease costs, improve products, and delight customers. And who doesn’t want to do that?

Create your free Kogan.com account

Create your free Kogan.com account

Already have an account? Log In

By clicking Create Account (or signing in with Facebook, Google or Paypal), you agree to the Kogan.com Terms & Conditions and to receiving marketing communications from Kogan.com. Remember, you can unsubscribe at any time.