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How to spot hoax emails

How to spot hoax emails

Posted on .

We have become aware of a hoax email attempting to impersonate, but would like to reassure customers that all customer data is safe and that no security breach has occurred. is a company that values transparency, and as such, we want to let you know about a “phishing” attempt that we have been alerted to. “Phishing” is a type of scam where the scammer pretends to be a legitimate business by replicating the logos and designs of a well-known business, and then requests personal information from a member of the public, who may be duped into believing they are interacting with the legitimate business.

No data has been breached, and there is no leak of confidential personal information. All customer details continue to be entirely safe and secure.

Some scammers have this morning sent emails which ask members of the public for personal identification like driver’s license, utility bills, etc. The emails have been made to look like they came from, by copying the logos and designs, but these emails are scam emails and were not sent by We would like to thank all the concerned members of the public who have alerted us and others to this hoax email, as this allows us to protect more people and inform the general public of the scam attempt.

We have processes in place to detect hoax emails attempting to impersonate We will work closely with the appropriate authorities in order to try to bring an end to the hoax.

While this type of scam is not isolated to, with scammers regularly attempting to impersonate many big Australian brands each year, we want to ensure you are as informed as possible.

We’d like to confirm a few things:

  1. This email is a hoax. It was not sent by (more on how to spot hoaxes below).
  2. All customer data is entirely safe, and there have been no breaches or security compromises.
  3. We will never ask you for copies of any material such as passports, licenses or bills, to prove your identity. We will never ask for credit card details or passwords via email. Any email that you receive (from anyone) which requests this type of information should be treated in a careful and considered manner.

This is what the hoax email looks like:

While all Kogan customer data is completely safe, we want you to be aware of this so you can better protect yourself. There are a few ways you can spot a hoax email:

  • The domain of the sender does not end in “” or “”,
  • The email does not address you personally and will often have a generic greeting such as “Dear user”,
  • The email will often employ a scare tactic such as “Security Breach” and demands that you take immediate action, and provide the requested information or documents for your own security,
  • The email makes requests for personal or financial information such as credit card numbers or driver's licence details.

For tips on how to spot hoax emails, check out this helpful article:

If you are ever unsure, you can forward any email you receive to and we will investigate it for you. You can also go to the Australian Government’s SCAMwatch site for more advice about how to spot a phishing attempt:

Thanks again to our community who promptly alerted us to this scam today.

The Team

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