Kogan

Kogan Independent Media Reviews

Leading Company

Why Kogan is triumphing while JB Hi-Fi falters

Leading Company |

“For us, the goal is affordable technology for consumers… so if we’re forcing competitors to lower their prices, we’re achieving that,” Kogan told LeadingCompany. “My goal in business is to keep my customers happy. The money comes after that. If it was just about money, I wouldn’t be here.”


Articles published in July 2014

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