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Kogan Independent Media Reviews

news.com.au

Ruslan Kogan’s unconventional path to success

news.com.au |

"I had $0 in the bank and no investment in 2006 when Kogan was getting off the ground in my parents’ garage. I quit my full time job to start the business, and I taught a few IT classes part-time at Monash University to help pay a few bills. If you follow textbooks, I would have needed at least $10 million to start a consumer electronics brand. I started selling stock at discounts which meant shoppers would make extra savings, but would have to wait a little longer. It was a clear win/win scenario: customers save more money and I can start the business with no capital."


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