New Internet Explorer 7 Tax :)

Kogan introduced new IE7 tax

New Internet Explorer 7 Tax :)

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Today at Kogan we've implemented the world's first "Internet Explorer 7 Tax". The new 6.8% tax comes into effect today on all products purchased from Kogan.com by anyone still insistent on using the antique browser.

But don't worry, unlike other taxes, we're making it easy to get around this one with a simple upgrade away from IE7 :).

The way we've been able to keep our prices so low is by using technology to make our business efficient and streamlined. One of the things stopping that is our web team having to spend a lot of time making our new website look normal on IE7. This is an extremely old browser, so from today, anyone buying from the site who uses IE7 will be lumped with a 6.8% surcharge - that's 0.1% for each month IE7 has been on the market:

Kogan IE7 Tax Alert Modal
This is what the IE7 tax will look like if you don't upgrade from the six-year-old browser. Click to enlarge.

It’s not only costing us a huge amount, it’s affecting any business with an online presence, and costing the Internet economy millions.

Customers who enter our site using Internet Explorer 7 can avoid the impost by simply downloading an up-to-date browser such as Google Chrome, Mozilla Firefox, Safari, Opera or even a more recent version of Internet Explorer.

Kogan IE7 Tax Alert Modal
Our helpful popup showing customers how to upgrade to a modern browser. Click to enlarge.

As Internet citizens, we all have a responsibility to make the Internet a better place. By taking these measures, we are doing our bit.

This will help us increase our efficiency, help keep prices for all smart shoppers down, and hopefully help eradicate the world of the pain in the rear that is IE7!

So, what are you waiting for? Time to upgrade your browser!

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