You may have heard that this week we launched our challenge to the biggest retailers in Australia.
We are never beaten on price at Kogan. We're so sure of this, we are putting our money where our mouth is. Any Australian shopper who can find an LED or LCD TV advertised for a lower price at either Harvey Norman or JB Hi-Fi will get the equivalent Kogan for free. You can see more details of this offer at http://www.kogan.com/au/.
We've started the price wars, the big retailers are responding, and we're ready!
When we launched this nationwide challenge, JB Hi-Fi responded by temporarily dropping the price of one of their 32" TVs from $596 to $399. Of course, JB's reduced rate is only a promotional price for a limited time, and only on one TV when Kogan already leads the price war on our entire massive range, but we responded and our equivalent TV is now even cheaper. Nonetheless, for a few minutes on Thursday, JB had one TV which was marginally cheaper than ours.
A few shoppers did notice this and emailed us the details, and they have been awarded free TVs. You can see one of their posts over at Gizmodo.
Among the people receiving free TVs are Benjamin from Queensland, Allan from Tasmania, Chris from South Australia, and Paul from New South Wales, who have all successfully claimed free TVs and will have them dispatched immediately. We are still sifting through many more emails, and we will notify all other members of the Kogan community directly.
There were some people trying to make ineligible claims through various means. These claims clearly didn't comply with the terms and conditions of the offer and were rejected. We remind all savvy shoppers to please review the T&Cs before making a claim: http://www.kogan.com/au/
Our challenge to the big retailers has played out exactly as we intended - it has caused them to reconsider their excessive margins and drop their prices. We intend to go as far as it takes to ensure Australians are not ripped off when buying consumer electronics. One thing you can always be sure of is that the best prices are at Kogan.
We're always listening. If there are ever any consumer electronics for which you think the big retailers are charging far too much, please let us know and we'll do what we can to fix the problem!
The Kogan Team