As you may have noticed, our brand new website has gone live! Our team has been working hard to build our totally unique website, and we're really excited to show you the fruit of all our labour.
Kogan has been a trailblazer in e-commerce, promoting the benefits of online retail to Australian shoppers for over six years now. This has also given us a wealth of intelligence and analytics from hundreds of millions of pageviews, which we've been able to learn from to create an optimised shopping experience for you.
The new site aims to extend our lead as the best place in the world to buy the latest technology. Some of the features include:
- Kogan SmartShip calculator which saves money for shoppers by fitting accessories into boxes so everyone saves on shipping costs (for example, the system knows that an HDMI cable can slide into the box of the TV so no extra shipping fee is required)
- Efficient recommendations of popular accessories for products (such as cables and wall mounts), with the ability to offer grouping discounts when purchasing items together
- Better ways to communicate with the Kogan team (via instant social and live chat) across all pages which let you communicate with the Kogan team while you’re browsing the latest technology
- Notifications showing when people around Australia are buying from Kogan, ushering in a new era of transparency in online retail
- Faster load times
- Advanced filtering and search that allows customers to locate the exact product they are looking for much faster
- The new help centre: http://help.kogan.com contains a knowledge base that provides answers for customers in an instant. The intelligent system offers a range of information for more than just frequently asked questions. It is now much quicker and easier to find an answer about any product or order, providing a level of service that is unmatchable by traditional retailers
In addition to everything available today, we’ll soon be bringing in a beautiful dedicated mobile site, as well as a customer portal to manage purchases and shipping notifications.
While we’re very proud of what we’ve delivered, we know that ‘there is always a better way’. We’re working hard to continue to innovate and bring in a number of great new features. What else would you like to see from the brand new Kogan.com?